Innovative Marketing with an African Touch

Case Study: Geoffrey's Landscaping Website Redesign by Stride Africa

Background and Initial Challenges

Geoffrey's Landscaping, a local landscaping business, had a website created in 2013. However, the site faced several critical issues:

• No Backlinks: The website lacked external links, which are essential for improving search engine rankings and credibility.
• No SEO: The absence of search engine optimization (SEO) meant the site was not optimized for relevant keywords, making it invisible to potential customers searching online.
• Unindexed by Google: The website had not been indexed by Google, meaning it did not appear in search results at all.

These deficiencies resulted in zero organic traffic and limited online visibility, severely impacting the business's ability to attract new clients.

Solutions Implemented by Stride Africa

Stride Africa undertook a comprehensive overhaul of Geoffrey's Landscaping's digital presence. Key actions included:

1. Website Redesign:

-Created a highly converting website with unique content such as blogs, service pages, and service area pages designed to grab client attention and improve user engagement.

-Implemented strong calls-to-action (CTAs) to guide visitors toward inquiries and bookings.

2. SEO Optimization:

-Developed an SEO strategy to target relevant keywords and ensure the website was indexed by Google.

-Built backlinks to improve domain authority and search rankings.

3. Advertising Integration:

-Linked the website to Google Ads and Meta (Facebook) campaigns.

-Created appropriate sales funnels to convert ad traffic into paying customers.

4. Brand Development:

-Established a cohesive brand voice for Geoffrey's Landscaping.
-Created a Google My Business (GMB) profile to enhance local visibility and credibility.

5. Community Engagement:

-Leveraged community connections, turning local members into paying customers through targeted marketing strategies.

Results Achieved

The redesign delivered remarkable results for Geoffrey's Landscaping:

-Traffic Growth: Monthly unique visitors increased from 0 to 200 within the first month.

-Revenue Improvement: Revenue grew by 47% within the first three months of implementation.

-Enhanced Visibility: The business gained a stronger online presence, attracting more leads and converting them into loyal customers.

Conclusion

Stride Africa's strategic approach transformed Geoffrey's Landscaping from an invisible online entity into a thriving business with measurable digital success. By addressing foundational issues like SEO, content creation, and community engagement, the company achieved significant growth in both traffic and revenue.